Nature Things
Project Overview
NatureThings, a forward-looking AI-powered plant-care platform, has joined forces with Bonsey Jaden to elevate its website, align it with the brand's essence, and optimize its functionality. This project goes beyond mere redesign – it encompasses a holistic approach to improve user experience and cater to a wide range of users.
Project Details
My Role
UI/UX Design Intern
Wireframing, hi-fidelity design, prototyping
Team
- Amira Hidayat(Sr. UI/UX Designer)
- Risang Kuncoro(UI/UX Designer)
Timeline
n/a
Tools
Figma
Objectives
- Rebranding and redesign:
Updating the website to reflect the brand's essence while enhancing its messaging. - Catering to a diverse audience:
Designing for both tech-savy young plant enthusiasts and users who may be less familiar with advanced technology. - Trust and reliability:
Ensurng a sense of security and trustworthiness, especailly for users who rely on established brands.
Solutions
- Comprehensive Design System:
Established a comprehensive design system for visual consistency and unified UI/UX. - Brand Complementing Visuals:
Incorporated visuals and earthy colors aligned with NatureThing's brand essence. - Seamless Experience:
Users effortlessly discover, shop, and grow plants tailored to their preferences and skill levels. - Inclusivity Across Demographics:
Catered to both tech-savy and older users, fstering trust and engagement.
Result
This project was designed to make NatureThings' website more inviting, user-focused, and in harmony with the brand, recognizing the unique characteristics and preferences of different user demographics, including the cautious and trust-seeking baby boomers.
Credits
- Irene Wikanta - Head of UX
- Amira Hidayat - Sr. UI/UX Designer
Disclaimer
This work is under Bonsey Jaden and the design belongs to NatureThings.