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Nature Things

UI/UX Design
Website
Mobile
Digital Agency
Internship
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Project Overview

NatureThings, a forward-looking AI-powered plant-care platform, has joined forces with Bonsey Jaden to elevate its website, align it with the brand's essence, and optimize its functionality. This project goes beyond mere redesign – it encompasses a holistic approach to improve user experience and cater to a wide range of users.

Project Details

My Role

UI/UX Design Intern

Wireframing, hi-fidelity design, prototyping

Team

  • Amira Hidayat(Sr. UI/UX Designer)
  • Risang Kuncoro(UI/UX Designer)

Timeline

n/a

Tools

Figma

Objectives

  • Rebranding and redesign:
    Updating the website to reflect the brand's essence while enhancing its messaging.
  • Catering to a diverse audience:
    Designing for both tech-savy young plant enthusiasts and users who may be less familiar with advanced technology.
  • Trust and reliability:
    Ensurng a sense of security and trustworthiness, especailly for users who rely on established brands.
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Solutions

  • Comprehensive Design System:
    Established a comprehensive design system for visual consistency and unified UI/UX.
  • Brand Complementing Visuals:
    Incorporated visuals and earthy colors aligned with NatureThing's brand essence.
  • Seamless Experience:
    Users effortlessly discover, shop, and grow plants tailored to their preferences and skill levels.
  • Inclusivity Across Demographics:
    Catered to both tech-savy and older users, fstering trust and engagement.

Result

This project was designed to make NatureThings' website more inviting, user-focused, and in harmony with the brand, recognizing the unique characteristics and preferences of different user demographics, including the cautious and trust-seeking baby boomers.

Credits

  • Irene Wikanta - Head of UX
  • Amira Hidayat - Sr. UI/UX Designer

Disclaimer

This work is under Bonsey Jaden and the design belongs to NatureThings.