Digital Edge
Project Overview
The Digital Edge Website Redesign project with Bonsey Jaden aims to rebrand the leading energy-efficient data center provider in Asia Pacific. The objectives are to express new brand image, convey unique brand message, offer educational resources, and establish industry leadership.
Project Details
My Role
UI/UX Design Intern
Wireframing, hi-fidelity design, prototyping
Team
- Amira Hidayat(Sr. UI/UX Designer)
Timeline
n/a
Tools
Figma
Challenges
- Outdated Online Presence
The existing website does not effectively convey the new brand image, unique message, and educational resources to the target audience, resulting in a lack of user engagement and credibility. - Design and Content Gaps
The website lacks modern design elements, captivating visuals, and compelling content, hindering its ability to engage users effectively.
User Persona
Hyperscaler Customers
These users have specific hyperscale build experience, financial stability, and a preference for design innovation and efficiency. They seek geographical proximity to users and market familiarity while desiring control and customization
Retail Customers
Retail customers have colocation experience and require retail support, either through consultation or managed services. Like hyperscalers, they value design innovation and efficiency, geographical proximity, and market familiarity. However, they prioritize flexibility and customization.
Solutions
- Brand Refresh: The project aimed to align the website with Digital Edge's updated identity for consistency and accessibility
- Comprehensive Design System: A design system was created based on Digital Edge's brand identity, applied to both the website and the customer portal.
- Streamlined Content Organization: Information architecture was streamlined to maintain informativeness without overwhelming users. Wireframes ensured consistent UI information display and functionality.
Result
A cross-lingual experience for both mobile and desktop users. Digital Edge's website has undergone rebranding, aligning with its unique identity, and now presents hypergrids and a wealth of informative content for its customer base.
Disclaimer
This work is under Bonsey Jaden and the design belongs to Digital Edge.
Credit
- Irene Wikanta - Head of UX
- Amira Hidayat - Sr. UI/UX Designer
